Emphasise the Impact field in alerts

Hi there... we've had a few customers now who, after having the various alert fields described to them, have asked if it's possible to emphasise the Impact field, or at least let them know that it's there.  Quite often they suggest that they don't scroll all the way through the alert, and the Impact field is either not read or glossed over. Maybe a heading and/or bolding the content would be a way to do this.